Dynamic revenue management for online display advertising
نویسندگان
چکیده
منابع مشابه
Dynamic Revenue Management for Online Display Advertising
In this paper, we propose an dynamic optimization model to maximize a web publisher’s online display advertising revenues. Specifically, our model dynamically selects which advertising requests to accept and dynamically delivers the promised advertising impressions to viewers so as to maximize revenue, accounting for uncertainty in advertising requests and website traffic. After characterizing ...
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ژورنال
عنوان ژورنال: Journal of Revenue and Pricing Management
سال: 2009
ISSN: 1476-6930,1477-657X
DOI: 10.1057/rpm.2009.10